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Hundreds of shoppers at Target pop-up shop event featuring designer Jason Wu welcome information about the campaign, and many voice their support for Zellers workers in asking Target for fairness.

TORONTO - Many of the hundreds of Target enthusiasts who gathered in Toronto today for the retailer's pop-up shop promotion featuring designer Jason Wu were "shocked" to learn about Target's lack of respect for Zellers workers. After hearing that over 10,000 Zellers workers will lose their jobs once their stores are closed and converted to Targets, many of the shoppers said they would visit and support the Zellers workers in Asking Target for Fairness.

Members of the Ask Target for Fairness campaign joined the large event in downtown Toronto to have conversations with shoppers, journalists and curious passers-by about Target's plan for the Canadian retail market and how it will impact our neighbours at Zellers along with their families.

"We're here today because we want people to understand all aspects of Target's entry into Canada," says Kevin Shimmin, an anti-poverty activist and organizer for the United Food and Commercial Workers (UFCW Canada). As Canada's leading retail workers union, UFCW Canada represents Zellers workers at 15 locations in B.C., Ontario and Quebec.

"When we talk to people about this issue, they are quite shocked to learn about what's happening to the Zellers workers," adds Shimmin.

One shopper expressed her excitement about Target coming to Canada, but was quick to voice her surprise and displeasure after learning that all Zellers workers will lose their jobs once their stores close and Target won't commit to respecting their many years of loyal service and experience. "There should be plenty of jobs to go around," she said.

"It's not right," said another surprised shopper, who was eager to find out more about the Ask Target for Fairness campaign. "These are the Canadian people."

As part of the campaign for fairness, Zellers workers are calling on consumers to Ask Target for Fairness by sending a message to company CEO Gregg Steinhafel that calls on the retailer to respect the loyalty and experience of Zellers workers when converting their workplaces into Target locations.


Media Links

NLRB orders union revote at Valley Stream Target
Newsday - May 2, 2013

Protest targets Target for unfair treatment of Canadians
Toronto Star - August 22,  2012

Target Canada Protest: Zellers Workers, Unions Demonstrate Against Mass Layoffs By Canada-Bound Retail Giant
Huffington Post - August 22, 2012

Protestors target Target - August 22, 2012

Unions: Target not respecting seniority
Hamilton Spectator - August 22, 2012

Protestors target Target
MSN News Caanada

Target effectively calls Zellers customers old and cheap
Toronto Life - August 12, 2012

Unions take on Target in Mississauga
The Record - August 22, 2012

Target Fairness campaign hits Winnipeg

National union campaign targets Target

VIDEO : CTV Halifax

Expansion: Walmart compte investir 750 millions $ dans 73 projets au Canada

Des travailleurs de Zellers en Ontario ratifient leur convention collective

Argent Vidéos » Choix de l'éditeur » Offensive des employés de Zellers contre Target

Union campaigns to help Zellers workers

Campaign fights for Zellers workers' rights

Target takeover kills thousands of jobs

Ontario Zellers employees ratify new contract even as stores close

Ontario Zellers workers ratify new agreement

Union says Zellers' locals should remain after Target take-over

Zellers workers ask Target for fairness

Canadian Union Launches Target Effort

West Windsor Zellers to close June 2

Ontario Zellers workers ratify collective agreement

Zellers workers ask Target for fairness

Ontario Zellers employees ratify collective agreement

Zellers employees don't know what future will bring

Zellers employees in limbo


Target is one of the world’s most successful retailers and many Canadians are excited about shopping in new store locations that offer a weekly ad, coupons, regular store hours and the company’s popular redcard.

Target will soon be hiring in Canada and that is a good thing. But Target can be an even stronger force in our community by giving Zellers workers the respect they deserve. With your help, Target can be a leader in creating better, fairer jobs that benefit our communities today and well into the future.

This website is operated and maintained by UFCW Canada. This is not a Zellers or Target website, but features current Zellers workers who have all volunteered to tell their stories and share their opinions. UFCW Canada is a not-for-profit worker organization dedicated to social justice and creating better living standards for its membership and all working families.